Improve your Organic Search Positions with SEO for Healthcare, Medical Facilities and Doctors
On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site.You do your keyword and competitor research, write your metadata and produce high-quality content to draw in clients at every stage of the sales funnel.
So those rules still apply here, but a catch applies specifically to websites relating to health (and finances): YMYL rules, also called Your Money or Your Life.We’ll discuss this more below, but it suffices to say that Google takes a much more careful eye to money and healthcare content, so content creators for your healthcare site must be especially conscientious. If you’re looking for some SEO fundamentals overall for optimizing your medical practice’s website for organic search, check out the top tips below!
Quality Control
Many medical professionals think pay-per-click, or PPC, ads are enough to get them the visitors they are looking for. However, starting with PPC is like putting an adhesive bandage on your problem. It will only be good for the short term. As a medical or healthcare business, you must incorporate SEO into your digital marketing to bring potential patients to your website.
Consistently. And in the long term.If your website and its content are not considered quality in Google’s eyes, your search presence will suffer. Regarding quality, two extremely important concepts for healthcare are E-A-T and YMYL. E-A-T stands for expertise, authoritativeness, and trustworthiness.The concept was created to help third-party raters score Google’s search results. Although E-A-T is not a direct ranking factor, E-A-T reveals much about what Google considers important – essentially, what types of websites Google wants to reward with greater search visibility.
1. Use Appropriate Medical Keywords
When optimizing your content, you want to target the right keywords for your industry. Your starting point should be the medical services you offer, as that’s what most searchers will be looking for. Tools such as Google’s Keyword Planner can help you find the best keywords for your industry, comparing what is and isn’t being searched for. As in all cases, avoid “stuffing” keywords into the content. Google quickly catches on to this spammy tactic and will penalize your website. Instead, place specific, long-tail keywords into your content in a relevant, readable, and natural way. Not only will this separate you from the WebMDs, but you’ll also begin to attract the patients you want – those who live in your geographic area and are looking for the specialized expertise you offer.
2. Add Many Content Pages
Your content pages should be full of high-quality information that is optimized with your keywords. For the medical industry, you want your content to help make your audience’s lives better or easier. Whether it’s a detailed description of your services or blog posts targeting their specific search query, high-quality content is king for healthcare businesses. Google places a much higher standard on medical webpages than other industries. That’s because these pages have the potential to impact the future health, happiness, or financial stability of searchers. Low-quality content on these pages could result in dangerous or unintended medical consequences. Always think of your target audience when creating content for your website.
3. Optimize Visual Elements
Video is one of the most popular ways people consume content. Webpages with videos can get more organic traffic. And people spend more time on those pages because they watch the video. This increases a user’s time on the page and indicates to the search engines that something valuable is on the page for users. When optimizing your website for SEO, be sure to include relevant, high-quality videos alongside your content where you can. Whether it’s a virtual tour of the facility or an informative video on a medical
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5 Comments
Connor Gibson
Healthcare SEO Fundamentals To Grow Your Medical Practice: Market has been volatile , transperancy is the need for the hour
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